Varying Video for Effective Law Firm Web Marketing

Video is becoming increasingly important to law firm web marketing. Website and YouTube video can help law firms with website stickiness, improve professionalism, optimize their law firm SEO and leverage social media marketing to carry their message to both their existing clients and prospective clients. Let’s consider a few YouTube statistics. YouTube, owned by Google since 2006, boasts some truly amazing metrics. For example, as of this writing, YouTube’s website states that it attracts over 800 billion unique users visits each month and over 3 billion hours of video are watched each month. 72 hours of video are uploaded to YouTube every minute, and in 2011 YouTube had more than 1 trillion views or around 140 views for every person on Earth. Clearly web video is attracting and retaining a large following.

How can you optimize your law firm marketing content for YouTube? Strength is represented in numbers and variety. Once you have created a page (or space) on your law firm website, you should also create a YouTube channel. Optimize your channel for your target prospects and make sure your description and tags incorporate the long tail keywords germane to your target audience. Leverage your law firm logo and branding to make your YouTube channel look professional and current. Then, populate both your channel and your law firm website with compelling content across multiple video mediums. For example, you can use PowerPoint Vlogs, talking head recordings (using video from your own laptop), Skype recorded videos, professionally shot and edited videos and recorded webinars. There are pros and cons with each of these videos relating to your law firm web marketing.

  • PowerPoint Vlogs:These are fast and easy to create and post. You will achieve better results if your slide deck has been created by a graphic artist. Vlogs are typically a more casual type of video, and can be used to rapidly convey changes in a specific industry.
  • Recorded Webinars: Webinars can be recorded and posted to your law firm website or YouTube. Shorter is usually better, as patience can wear thin for even an interesting, albeit lengthy webinar recording. Webinars offer the advantage of looking and sounding “professional”, though quality can vary based on the vagaries of the internet throughput and recording devices used on the day of the webinar.
  • Talking Head Recordings:Quality varies on the recording device used and the professionalism and experience of the speaker. For example, using a built in high def camera can work well with some laptops, I usually suggest multiple practice sessions across several devices, to compare and contrast the resulting video. Make sure your background looks professional, an office background, if not cluttered, often looks best. You can also record in an empty courtroom, or on a quiet weekend, in front of a court house. This can be done with a computer or other digital recording device.
  • Skype Recorded Videos:Skype interviews are often easier for the speaker because they are responding to “interview” questions and don’t need to be as rehearsed when compared to Vlogs or talking head videos. Interviewers can utilize on camera or off camera (split screen) technologies. Skype does not offer recording capabilities, a third party software solution must be used.
  • Professional Videographer Videos:There are two types of these videos, those which feature or include live speakers, and those which use photos or images which convey your value proposition. The former might include a message from the managing partner or other attorneys, the latter might include images of your offices and other related law firm materials, or images pertaining to your target market.

Once you’ve added videos to your YouTube channel and website, leverage these for your social media marketing campaigns. Post, Tweet, Pin, Like, Link, Blog and Vlog your content. Push your video out to your market using LinkedIn, Facebook, Tiwtter, Google, YouTube, Pinterest, Blogs, etc. Make sure your website links and call to action are prominently noted on both your channel and each video. Vary your video and vary your content for optimum efficacy. Educational videos typically work best. One of the fastest growing areas of YouTube relates to “How To” videos. Whether you’re discussing how to how to aggressively defend lawsuits, how to mitigate liability or how to ensure driver safety, video is a great way to reach your target markets.

Remember, all of your content does not need to specifically relate to law, as long as it is professional and interesting and results in quality traffic and interaction with your target market. Note that your content will vary drastically based on your practice. For example, attorneys specializing in family law will have a different approach, look and feel than those practicing corporate litigation. Your video content should “speak” to the audience you are targeting. And when in doubt, you can create your own informal focus group, sending your video links to trusted clients, friends and colleagues for their candid feedback. If your law firm has yet to begin your video law firm web marketing initiative, there is no time like the present. If you have already begun, remember to vary your video, your content and your web marketing distribution for optimum results.

Hire A Bankruptcy Lawyer Before Filing For Bankruptcy

If you are considering filing for bankruptcy, you should first discuss all options available with a bankruptcy lawyer. There are many options to be explored before one files bankruptcy, and a bankruptcy lawyer can go over the pros and cons of every option before you file Chapter 7 or Chapter 13.

One option a bankruptcy lawyer can assist you with would be dealing with a payment plan that satisfies your creditors. A competent bankruptcy lawyer can work with your creditors to develop a plan that is affordable enough to meet any budget. This will also keep creditors from harassing you about missed or late payments.

Creditors will be satisfied with most payment plans that are presented to them by a bankruptcy lawyer, because it shows the good faith effort that one is making an attempt to pay of their debts before resorting to bankruptcy.

If a bankruptcy lawyer can not develop a suitable plan for his or her client then he or she can advise the client about which form of bankruptcy would be in the client’s best interest.

A bankruptcy lawyer can file a Chapter 7 bankruptcy for clients. This type of bankruptcy allows one to liquidate assets and property to pay off creditors. When filing a Chapter 7 bankruptcy, one is not required to sell all of their property. A person is able to retain enough for financial stability once the proceedings have been completed.

A competent bankruptcy lawyer would handle the task of filing for the bankruptcy, obtaining documents to prove assets and worth and work with creditors to pay of as much debt as possible from the liquidation proceeds.

If one chooses to file a Chapter 13 bankruptcy, the bankruptcy lawyer can handle the proceedings for these cases as well. A Chapter 13 bankruptcy allows a person 3 to 5 years to pay off his or her creditors following a payment plan set by the presiding Judge.

The bankruptcy lawyer would gather the paperwork required to show how much a person’s earnings are and how much would be a reasonable payment each month.

Bankruptcy does not cover all types of debts, and if one is not sure if a debt is covered if one were to file bankruptcy then they should consult with a bankruptcy lawyer for clarification.

In both types of bankruptcies, both 7 and 13, a trustee is appointed to handle overseeing the payments or liquidation of the assets. If one hires a competent bankruptcy lawyer, he or she would be able to ensure that one has a trustee that is reliable when handling claims.

Before filing for bankruptcy, one should always consult with a bankruptcy lawyer to ensure that there are no other alternatives available that one can pursue. Bankruptcy lawyers handle more than just bankruptcy cases; they also assist in helping a client work with creditors if a client is hesitant about filing bankruptcy.

If one has filed for bankruptcy then a competent bankruptcy lawyer can also provide advice on how one can re-establish good credit. There are quite a number of things one can do to re-build their credit.

If you are in debt, then you certainly should contact a bankruptcy lawyer about your financial problems. He or she can work with you to eliminate your debt using one or more methods. If bankruptcy is considered as your only option, then he or she can handle the bankruptcy proceedings for you. By contacting a bankruptcy lawyer and turning one’s financial troubles over to him or her, one can live knowing that the stress of their debt is being lifted.

This gives one a chance to start a new financial beginning in one’s life.

Criminal Case Law Counts Are Significantly Down in 2010 and 2011 – But Why?

Generally speaking as the economy turns south, crime goes way up. Well, usually that is true of course, but right now the criminal courts are not packed with criminals and their criminal lawyers trying to get them off the hook. Oh, sure there are some cases, there will always be crime, after all we don’t live in the future with all the special crime fighting units we say in Minority Report, but remarkably crime has gone down, not up with the recession. Why you ask?

Well, that’s just it, no one knows, or maybe someone does, but they are not saying. Let’s discuss all this shall we? There was an interesting article recently in the New York Times titled; “Steady Decline in Major Crime Baffles Experts” by Richard A. Oppel, Jr. and also contributing to that piece was Joseph Goldstein (published on May 23, 2011). The article stated;

“The number of violent crimes in the United States dropped significantly last year, to what appeared to be the lowest rate in nearly 40 years, a development that was considered puzzling partly because it ran counter to the prevailing expectation that crime would increase during a recession.”

Now, not all areas or all cities experienced reduced crime and criminal cases, but most all did. We asked out think thank why this was, and I started with some theories of my own such as;

1. More Personal Tech Devices with Digital Cameras
2. All the Detective Shows on TV with CSI style investigations
3. Solar Minimum with less agitating solar flares and increased frequency
4. Crimes of Rage committed mostly by Youth who cannot control temper – changing demographics

Okay so, let’s look at all these things, why gives, and why are criminal lawyers getting less work these days, and why have the crimes gone down so drastically? First, if more folks are running around with digital cameras, that means the chances of a criminal getting caught go way up, and so the smarter criminals skip their crimes, and the dumb ones are getting caught, and pulled off the streets.

Second, with all the detective shows on TV there is a bigger perception that if you commit a crime, you’ll get caught, and that perception prevents more violent type crimes. Third, some have speculated that solar flares during solar maximums make people crazy, or that Global Warming is causing more cloud cover and the full-moon is less visible, thus, less full-moon crimes. Personally, I think that’s a crazy notion and anyone purporting such is full of it.

The changing demographics of an older average population would make sense, and those statistical charts do seem to correspond with lower crime rates, or maybe it’s just a combination of things. But it’s definitely something to keep in mind if you are a criminal lawyer looking for work. Please consider all this and think on it.

Asbestos Mesothelioma Legal Information and You?

Facts you need to know regarding asbestos mesothelioma legal information? Asbestos is classified as a naturally sourced mineral. It’s been utilised for many years for assorted reasons such as in building components, small appliances, insulating materials and vehicle components. It’s used in shipyards, manufacturing plants, railroads, industrial facilities as well as in other places. It is known as extremely resistant against deterioration and is a great insulator next to high temperature.

However, asbestos has some properties that make it harmful to any person handling it. It has been known to cause of various cancers, such as lung cancer and mesothelioma. The latter is a rare form of cancer, also known as asbestos cancer. The mesothelium is the lining of some cavities and organs. The mesothelia most affected by exposure to asbestos are those of the heart, lungs and intestines.

According to statistics, Mesothelioma kills about 3000 people annually. This kills 3% to 5% more males than ladies. This is mainly because men constitute a larger portion of the workforce than women. This cancer also has a latency period. It takes a long time to develop, sometimes even decades.

Individuals with Mesothelioma have numerous legitimate options to obtain settlement. Affected persons are encouraged to file lawsuits for compensation. There are two types of asbestos cancer lawsuits: personal injury and wrongful death. In the former, a person with mesothelioma cancer files a claim for damages, ranging from loss of wages, past and present medical expenses and pain and suffering. In the latter, survivors of a deceased victim of this cancer may file a wrongful death claim, for the premature death of their kin. The claim covers earnings, companionship, protection as well as treatment providers. In the US, regulations pertaining to these lawsuits differ from one state to another.

For many years, companies that used asbestos never educated their employees on the risks of dealing with this well-known carcinogen. Consequently, many employees contracted diseases due to overexposure, while companies got away with their negligent behavior. Today, however, things are different. Persons that worked in such companies can now file lawsuits seeking compensation, even though they no longer work there anymore. Compensations from such claims are large enough for the patient and their family as well.

In addition, the US government protects people with disabilities. Patients suffering from Mesothelioma cancer are eligible for disability compensation. They are able to secure compensation by submitting a social security disability lawsuit claim, seeking financial help. They may also pursue a similar disability claim privately with an insurance company, through their employer’s insurance policy, or an existing life insurance policy. In some instances, health insurance should provide monetary compensation to help offset some of their medical costs. In the event the insurance company declines to do so, one may file a lawsuit for unmerited insurance practice.

It is advisable to seek the services of a lawyer for asbestos mesothelioma legal information who is well acquainted with similar lawsuits and who is able to work around the legal intricacies of such cases. Victims of this disease no longer need to suffer unnecessarily as there are many legal options available to them now.

Copyright (c) 2010 Daniel K Voyles